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why is wool perfect for your baby?

because it creates the safest, healthiest, and most comfortable baby blanket you can buy. just like you care about what goes in your baby, you also care about what goes on your baby.

while cotton has many benefits, it just doesn’t hold a candle to wool.

wool is a great insulator. wool has fibers that trap tiny pockets of air for unmatched insulation, keeping your baby's temperature steady year round. if by chance you and your baby are caught in a rainstorm, wool maintains its insulating properties even when wet, so your baby stays warm and comfortable. 

wool absorbs more moisture than cotton. we all know that babies can create some moisture! wool absorbs moisture from the skin, so your baby stays warm and dry in cold weather. this wicking process also facilitates evaporation, which has a cooling effect on the skin. by keeping your baby dry, wool helps  prevent the buildup of bacteria that thrive in moist environments from your baby's skin. 

wool is durable. its fibers can bend over 20,000 times before they break, whereas cotton can bend only 3,000 times. wool also naturally stretches to conform to your baby's body.

wool is natural. grown year-round by more than 1 billion sheep world-wide, it’s a super simple blend of water, air, sunshine, and grass! because of this, it’s also sustainable. wool fibers are biodegradable – they naturally decompose in a matter of years, releasing valuable nutrients back into the earth.

wool is totally renewable. sheep produce a new fleece every year.

wool is both stain and odor resistant. it has a unique outer layer that helps repel stains and keeps them from being absorbed, making it perfect for those unexpected-expected messes! and wool has natural anti-microbial properties that make it odor-resistant. 

wool is naturally totally safe for your baby. not only is it fire-resistant, but it also offers UV protection. wool is definitely the right choice in your baby's stroller for running errands, park days, picnics, and other outdoor events.

and since we’re talking about safety, wool is naturally flame-retardant (unlike cotton, which has to be treated with chemicals to be flame-resistant) and wool won’t melt and stick to the skin as so many synthetics will.